It is very difficult to define what you want your culture to be. Culture changes and grows as new people join. Rather than trying to define what your culture should be, defined the values that guide the decisions you make. The result ends up creating a global culture that is flexible enough to fit within the different markets where you operate. In Auckland, New Zealand, this might mean providing on-site bicycle repair and going all-out for an annual Waitangi Day celebration. Whereas in Vancouver, Canada different celebrations and perks come to life in ways that are more meaningful to your people there. The thought behind this is that it’s okay to have variation across locations as long as the values behind those variations are consistent.
Values also help to ensure you are hiring people who are hiring the right people.
If you could define your own measuring stick for success, what would that be?